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and has
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Hiring Practices Influenced By
Beauty
A new study finds that the attractiveness of
interviewees can significantly bias outcome in hiring practices, showing a
clear distinction between the attractive and average looking interviewees in
terms of high and low status job packages offered.
ScienceDaily
Jan. 3, 2008
When someone is viewed as attractive, they are often assumed to have a
number of positive social traits and greater intelligence, say Carl Senior
and Michael J.R. Butler, authors of the study. This is known as the halo
effect and it has previously been shown to affect the outcome of job
interviews. The study explored the influence of the halo effect in a mock
job negotiation scenario where male and female interviewers were shown
pictures of attractive or average looking male and female job applicants.
Female interviewers were found to allocate attractive looking male
interviewees more high status job packages than the average looking men.
Female interviewers also gave more high status job packages to attractive
men than to attractive women. Average looking men also received more low
status job packages than average looking women. Male interviewers did not
differ in the number of high or low status job packages that were given to
attractive looking interviewees of either sex, though the male interviewers
gave out more low status job packages overall, irrespective of the sex of
the interviewee.
However, the male interviewers were not entirely without bias. The
electrodermal response (EDR), a psycho-physiological response measured when
emotions are used to make a preferential decision, of the interviewers was
measured. When emotions are used to make a preferential decision, it is
thought that the anticipatory EDR level increases.
There was a highly significant increase in the anticipatory EDR when the
male interviewers assigned the low status job packages to the attractive
female candidates. The fact that this difference only occurred when
assigning low status job packages ensures that the effect could not have
been driven by interpersonal attraction, but rather by emotion. Female
interviewers did not exhibit any significant EDR differences, suggesting
their bias occurs on a cognitive level.
This study is the first application of EDR to examine the influential role
of beauty, status and sex during job negotiations. From a business
point-of-view, there is a need for leaders/managers to be aware of their
assumptions in decision-making processes, be they strategic or operational,
and that they may be prone to emotion and bias, say the authors.
This study, entitled Interviewing strategies in the face of beauty: A
psychophysiological investigation into the job negotiation process, is
published in volume 1118 of the Annals of the New York Academy of Sciences:
The Social Cognitive Neuroscience of Corporate Thinking
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If It Feels Good to Be Good, It Might Be
Only Natural
By Shankar Vedantam
Washington Post Staff Writer
Monday, May 28, 2007
The e-mail came from the next room.
"You gotta see this!" Jorge Moll had written. Moll and Jordan Grafman,
neuroscientists at the National Institutes of Health, had been scanning the
brains of volunteers as they were asked to think about a scenario involving
either donating a sum of money to charity or keeping it for themselves.
As Grafman read the e-mail, Moll came bursting in. The scientists stared at
each other. Grafman was thinking, "Whoa -- wait a minute!"
The results were showing that when the volunteers placed the interests of
others before their own, the generosity activated a primitive part of the
brain that usually lights up in response to food or sex. Altruism, the
experiment suggested, was not a superior moral faculty that suppresses basic
selfish urges but rather was basic to the brain, hard-wired and pleasurable.
Their 2006 finding that unselfishness can feel good lends scientific support
to the admonitions of spiritual leaders such as Saint Francis of Assisi, who
said, "For it is in giving that we receive." But it is also a dramatic
example of the way neuroscience has begun to elbow its way into discussions
about morality and has opened up a new window on what it means to be good.
Grafman and others are using brain imaging and psychological experiments to
study whether the brain has a built-in moral compass. The results -- many of
them published just in recent months -- are showing, unexpectedly, that many
aspects of morality appear to be hard-wired in the brain, most likely the
result of evolutionary processes that began in other species.
No one can say whether giraffes and lions experience moral qualms in the
same way people do because no one has been inside a giraffe's head, but it
is known that animals can sacrifice their own interests: One experiment
found that if each time a rat is given food, its neighbor receives an
electric shock, the first rat will eventually forgo eating.
What the new research is showing is that morality has biological roots --
such as the reward center in the brain that lit up in Grafman's experiment
-- that have been around for a very long time.
The more researchers learn, the more it appears that the foundation of
morality is empathy. Being able to recognize -- even experience vicariously
-- what another creature is going through was an important leap in the
evolution of social behavior. And it is only a short step from this
awareness to many human notions of right and wrong, says Jean Decety, a
neuroscientist at the University of Chicago.
The research enterprise has been viewed with interest by philosophers and
theologians, but already some worry that it raises troubling questions.
Reducing morality and immorality to brain chemistry -- rather than free will
-- might diminish the importance of personal responsibility. Even more
important, some wonder whether the very idea of morality is somehow degraded
if it turns out to be just another evolutionary tool that nature uses to
help species survive and propagate.
Moral decisions can often feel like abstract intellectual challenges, but a
number of experiments such as the one by Grafman have shown that emotions
are central to moral thinking. In another experiment published in March,
University of Southern California neuroscientist Antonio R. Damasio and his
colleagues showed that patients with damage to an area of the brain known as
the ventromedial prefrontal cortex lack the ability to feel their way to
moral answers.
When confronted with moral dilemmas, the brain-damaged patients coldly came
up with "end-justifies-the-means" answers. Damasio said the point was not
that they reached immoral conclusions, but that when confronted by a
difficult issue -- such as whether to shoot down a passenger plane hijacked
by terrorists before it hits a major city -- these patients appear to reach
decisions without the anguish that afflicts those with normally functioning
brains.
Such experiments have two important implications. One is that morality is
not merely about the decisions people reach but also about the process by
which they get there. Another implication, said Adrian Raine, a clinical
neuroscientist at the University of Southern California, is that society may
have to rethink how it judges immoral people.
Psychopaths often feel no empathy or remorse. Without that awareness, people
relying exclusively on reasoning seem to find it harder to sort their way
through moral thickets. Does that mean they should be held to different
standards of accountability?
"Eventually, you are bound to get into areas that for thousands of years we
have preferred to keep mystical," said Grafman, the chief cognitive
neuroscientist at the National Institute of Neurological Disorders and
Stroke. "Some of the questions that are important are not just of
intellectual interest, but challenging and frightening to the ways we ground
our lives. We need to step very carefully."
Joshua D. Greene, a Harvard neuroscientist and philosopher, said multiple
experiments suggest that morality arises from basic brain activities.
Morality, he said, is not a brain function elevated above our baser
impulses. Greene said it is not "handed down" by philosophers and clergy,
but "handed up," an outgrowth of the brain's basic propensities.
Moral decision-making often involves competing brain networks vying for
supremacy, he said. Simple moral decisions -- is killing a child right or
wrong? -- are simple because they activate a straightforward brain response.
Difficult moral decisions, by contrast, activate multiple brain regions that
conflict with one another, he said.
In one 2004 brain-imaging experiment, Greene asked volunteers to imagine
that they were hiding in a cellar of a village as enemy soldiers came
looking to kill all the inhabitants. If a baby was crying in the cellar,
Greene asked, was it right to smother the child to keep the soldiers from
discovering the cellar and killing everyone?
The reason people are slow to answer such an awful question, the study
indicated, is that emotion-linked circuits automatically signaling that
killing a baby is wrong clash with areas of the brain that involve cooler
aspects of cognition. One brain region activated when people process such
difficult choices is the inferior parietal lobe, which has been shown to be
active in more impersonal decision-making. This part of the brain, in
essence, was "arguing" with brain networks that reacted with visceral
horror.
Such studies point to a pattern, Greene said, showing "competing forces that
may have come online at different points in our evolutionary history. A
basic emotional response is probably much older than the ability to evaluate
costs and benefits."
While one implication of such findings is that people with certain kinds of
brain damage may do bad things they cannot be held responsible for, the new
research could also expand the boundaries of moral responsibility.
Neuroscience research, Greene said, is finally explaining a problem that has
long troubled philosophers and moral teachers: Why is it that people who are
willing to help someone in front of them will ignore abstract pleas for help
from those who are distant, such as a request for a charitable contribution
that could save the life of a child overseas?
"We evolved in a world where people in trouble right in front of you
existed, so our emotions were tuned to them, whereas we didn't face the
other kind of situation," Greene said. "It is comforting to think your moral
intuitions are reliable and you can trust them. But if my analysis is right,
your intuitions are not trustworthy. Once you realize why you have the
intuitions you have, it puts a burden on you" to think about morality
differently.
Marc Hauser, another Harvard researcher, has used cleverly designed
psychological experiments to study morality. He said his research has found
that people all over the world process moral questions in the same way,
suggesting that moral thinking is intrinsic to the human brain, rather than
a product of culture. It may be useful to think about morality much like
language, in that its basic features are hard-wired, Hauser said. Different
cultures and religions build on that framework in much the way children in
different cultures learn different languages using the same neural
machinery.
Hauser said that if his theory is right, there should be aspects of morality
that are automatic and unconscious -- just like language. People would reach
moral conclusions in the same way they construct a sentence without having
been trained in linguistics. Hauser said the idea could shed light on
contradictions in common moral stances.
U.S. law, for example, distinguishes between a physician who removes a
feeding tube from a terminally ill patient and a physician who administers a
drug to kill the patient.
Hauser said the only difference is that the second scenario is more
emotionally charged -- and therefore feels like a different moral problem,
when it really is not: "In the end, the doctor's intent is to reduce
suffering, and that is as true in active as in passive euthanasia, and
either way the patient is dead."
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