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Bottled Water
What a scam!
 
 
Restaurants urged to serve free tap water

· Water firm and watchdog launch campaigns
· Ministers support drive to end 'snobbery'


Feb 2008

Rebecca Smithers, consumer affairs correspondent The Guardian, Monday February 11 2008 Article history · Contact us Contact usClose Contact the Money editor
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Advertising guide License/buy our content About this articleClose This article appeared in the Guardian on Monday February 11 2008 on p12 of the UK news section. It was last updated at 10:19 on February 19 2008. Ministers and the UK's biggest water provider will seek to end a long-standing culture of tap water "snobbery" by urging restaurants and cafes to routinely serve free tap water to their customers. Thames Water is to take the lead at a time of growing consumer dissatisfaction with bottled mineral water, and concerns about its cost and carbon footprint.

The initiative will come alongside a drive to encourage the UK hospitality industry to offer customers tap water as a matter of course. It is led by the government-funded Consumer Council for Water (CCW), which has drawn up plans for a national kitemark, or accreditation scheme, which would allow consumers to choose restaurants with the friendliest policies on serving tap water based on a "tick" symbol displayed on doors, menus and websites.

Thames Water - which serves about 13 million business and domestic customers in London and the Thames Valley - will this month announce a campaign to encourage catering outlets to serve tap water without people having to ask for it. The environment minister Phil Woolas said: "It is not up to us to say what people drink. But people pay significant sums for mineral water and I welcome any campaign to drink more tap water, which is of a better quality than it has ever been before." Britons drink 3bn bottles of bottled water every year. Half a billion are flown or shipped in from overseas, leaving a huge carbon footprint. Transporting bottled water in the UK is estimated to produce about 33,200 tons of carbon dioxide emissions - equivalent to the annual energy consumption of 6,000 homes.

A spokeswoman for Thames Water said: "We are very proud of our water. It is 99.97% compliant with very stringent targets, which makes it the top quality in this country, if not in the world. In a recent blind tasting organised by Decanter magazine we came third, competing with expensive bottled mineral water. As a water company we would never say 'don't drink bottled water' but the consumer should be given the choice. You can drink our water and enjoy it." Recent research by the National Consumer Council revealed that 70%of the public think that mineral water sold in restaurants is too expensive. It also found that nine out of 10 UK restaurants pushed diners to buy expensive bottled water and failed to offer them free tap water. Some restaurants charged up to £3.50 for a 35p bottle of mineral water.

According to CCW figures, an adult drinking their required (for health reasons) eight glasses a day would pay just £1 a year through their domestic water supply charges, and £500 a year if they drank a mid-range mineral water.

Dame Yve Buckland, chair of the CCW, said: "I am not saying to restaurants, don't serve bottled water. I am saying give consumers a choice. It's not good enough for diners to be treated as cheapskates, just because they have asked for tap water."

· This article was amended on Tuesday February 19 2008. Thames Water claims that 99.97% of tests on samples taken from its customers' taps meet national and European standards on water quality, not 98.9%, as we said in the article above. This has been corrected.
 
'Environmental insanity' to drink bottled water when it tastes as good from the tap

Campaigners have attacked Britain's 2bn thirst for bottled water as "environmental insanity" after a report showed that tap water in the UK is among the safest and purest in the world.

By Cahal Milmo
29 June 2006

More than two billion litres of bottled water fly off shop shelves every year and sales are growing at nearly 9 per cent a year - one of the highest growth areas in retail. At an average of 95p per litre, it costs as much as petrol, while the average cost of tap water in the UK is 1 per 1,0000 litres. Consumption of these products now doubles every five years in Britain and represent 16 per cent of all soft drinks sold in the UK, with Britons on average consuming 37 litres of bottled water a year. Worldwide it is estimated that 154 billion litres of bottled water, generating revenues of 58bn, are now consumed each year - an increase of 57 per cent over five years.

Environmentalists seized on the annual figures from the Drinking Water Inspectorate (DWI) showing that tap water met stringent quality standards in 99.96 per cent of cases in 2005 - up 0.02 per cent on 2004. Green groups said that the statistics served to highlight the damaging ecological impact of bottled water. The energy cost of producing a billion plastic bottles from by-products of crude oil, transporting the water over hundreds or thousands of miles and then disposing of the containers in landfill sites or incinerators made bottled water one of Britain's most wasteful luxuries, they said. Vicky Hird, senior food campaigner for Friends of the Earth, said: "People are being sold an incredibly seductive image with bottled water - that it is the key to health and well being. But what is not recognised is the huge cost in wasted resources that bottled water represents compared to the very high-quality water that is sitting in our taps at an fraction of the price to the planet and to our wallets.'' The DWI, a publicly funded agency in charge of monitoring water quality, said in its annual report that it was satisfied that water companies, under fire in parts of the country for abysmal leakage rates at a time of drought, were meeting targets to improve water quality. The 0.04 per cent of water that did not meet all testing criteria was still deemed safe to drink but presented localised problems with iron, nickel and lead levels.

Richard Ehrlich, the wine writer, said yesterday that he had always favoured tap water over bottled water. After carrying out a blind taste test of tap water versus Evian and Volvic, he praised his winning glass of Thames Water as "so pure and neutral it was almost sweet". Urging consumers to follow his lead, he added: "Do you really think that bottled water is purer than the tap water provided by your local water company? Chances are that it is not. The water coming out of your unloved kitchen tap is just as pure, if  not purer."


Britain imports about 25 per cent of its bottled water, the vast majority from France. The industry insists that the global figure for imported water is less than 5 per cent. But it amounts to an additional environmental burden caused by a profligate "throwaway" society at a time of global warming, according to campaigners. One recent study calculated that the bottled water industry in the UK generated annually about 33,200 tons of carbon dioxide emissions through transport - equivalent to the annual energy consumption of 6,000 homes. According to industry figures, Britons consume about 1.5 billion litres
of water each year from bottles made out of polyethylene terephthalate or PET - a plastic made out of crude oil extracts. Despite a reduction of 30 per cent in the amount of PET that goes into each bottle, only about 10 per cent of the bottles are recycled. Most go to landfill, where they take 450 years to break down. The Earth Policy Institute, a Washington-based think-tank, said the situation in Britain was being replicated across the developed world with bottled water being transported across borders to reach consumers.

Janet Larsen, its director of research, said: "Transporting water around the globe involves burning massive quantities of fossil fuels and thus emitting greenhouse gases and other pollutants into the atmosphere. This contrasts starkly with tap water, which is distributed through an energy efficient infrastructure." While Britons drink an average of 37 litres per person a year, the UK lags far behind the world's most profligate bottled water consumers. The French drink 141 litres, the Mexicans 169 litres and the Italians have the highest per capita consumption at 184 litres. Representatives of the industry insisted yesterday that consumers and manufacturers were paying the extra cost of bottled water through its elevated cost. A spokesman for the British Soft Drinks Association said: "Bottled water is a matter of consumer choice - it offers convenience, a choice of taste and composition and the fact that it is unprocessed. "There are environmental considerations. Recycling is an issue that encompasses manufacturers, consumers and local authorities but those
factors are already included in the cost that people are paying for bottled  water."


Taking the taste test
Scott Woods 51 Psychotherapist from Islington, London
VOLVIC: Quite nice, not too sharp.
TAP: There's nothing in the taste telling me it's tap.
EVIAN: That's tap.
"In London we are one of the few cities where people actually have to buy water when they are out. We should be putting water dispensers everywhere,
especially on the Tube."

Aride Cillia 36 Mother and housewife from Islington, London
EVIAN: That's tap water. It tastes flat and lifeless.
TAP: I think that's Volvic.
VOLVIC: Ah, that's quite similar to the last one.
"I do drink tap water at home but when I'm out I'll buy bottled. I've no concerns about tap water health-wise. Maybe people started using bottled water because they got the idea it's safer but I don't think that's true in this country."

Jason Boon 35 Flower-seller from Regent's Park, London
VOLVIC: Very soft, that's the tap water.
TAP: Could be Volvic, it tastes rougher than the last one.
EVIAN: Ah, that's really smooth, that's Evian definitely.
"I buy bottled water all the time. I believe the advertising that they have minerals and are somehow good for me. Now that I've done this test and couldn't tell the difference, I think I should stop buying the bottled water!"


Eau, no: Clean, healthy and pure? Hardly. Bottled water is killing the planet

And our thirst grows, with 154 billion litres drunk in one year.

The Independent
14 Feb 2006

Bottled water, the designer-look drink that has become a near-universal ac-cessory of modern life, may be refreshing but it certainly isn't clean. A major new study has concluded that its production is seriously damaging the environment.

It costs 10,000 times more to create the bottled version than it does to produce tap water, say scientists. Huge resources are needed to draw it from the ground, add largely irrelevant minerals, and package and distribute it - sometimes half-way around the world.

The plastic bottles it comes in take 1,000 years to biodegrade, and in industrialised countries, bottled water is no more pure and healthy than what comes out of the tap.

The new study comes from the Earth Policy Institute (EPI), a Washington-based environmental group which has previously alerted the world to melting ice caps, expanding deserts and the environmental threats of a rapidly industrialising China. It points out that the world consumed a staggering 154 billion litres of bottled water in 2004 - an increase of 57 per cent in just half a decade.

Emily Arnold, the report's author, said: "Even in areas where tap water is safe to drink, demand for bottled water is increasing - producing unnecessary garbage and consuming vast quantities of energy."

Leading activists and high profile environmentalists yesterday voiced their approval of the study, and concern over the effect our seemingly insatiable appetite for bottled water is having.

Bob Geldof said: "Bottled water is bollocks. It is the great irony of the 21st century that the most basic things in the supermarket, such as water and bread, are among the most expensive. Getting water from the other side of the world and transporting it to sell here is ridiculous. It is all to do with lifestyle."

Dr Michael Warhurst, Friends of the Earth's senior waste campaigner, said: "It is another product we do not need. Bottled water companies are wasting resources and exacerbating climate change.

"Transport is the fastest growing source of greenhouse gas emissions, and transporting water adds to that. We could help reduce these damaging effects if we all simply drank water straight from the tap."

According to the EPI report, tap water is delivered through an "energy-efficient infrastructure", whereas bottled water is often shipped halfway across the world, burning huge amounts of fossil fuels and accelerating global warming. In 2004, for example, Finnish company Nord Water sent 1.4 million bottles of Helsinki tap water to a client in Saudi Arabia. In the same year, producing the plastic bottles that delivered 26 billion litres of water to Americans required more than 1.5 million barrels of oil - enough to fuel 100,000 cars for a year.

Peter Ainsworth, the shadow Secretary of State for Environ-ment,said: "It doesn't take a huge leap of the imagination to work out that they're on to something here. It is obvious that there are big environmental issues around bottled water, and people need to be made more aware of them."

The UK is by no means the biggest consumer of bottled water - the average Briton drank 33 litres in 2004, a sixth of the amount drunk by the typical Italian - but sales are rocketing. Coca-Cola bought the Malvern brand in 1999, seeing it as a remedy to falling sales of soft drinks.

The US's second most imported brand, Fiji, which is shipped around the world from the middle of the South Pacific, has been gaining ground in the UK. Fashionable London restaurant Nobu charges 5 for small bottles, and is even rumoured to boil its rice in it. It has been featured in popular TV series such as Sex and the City and Buffy the Vampire Slayer, and is rumoured to be the choice of Tom Cruise, Ozzy Osbourne, Heather Graham, Jennifer Aniston and Renee Zellweger.


Suckers?

As reports of contamination in a top bottled water brand are investigated, Britain's biggest suppliers are reportedly preparing to launch a major new brand at under 24s. But why are we turning our backs on the tap?

By Jonathan Duffy
BBC News Magazine
25 Oct 2005

With some 250 brands crowding the shelves, there's no shortage of choice for those who like to sip, gulp or swig their water from a designer source.

Would anyone notice another newcomer to the bottled water market? They surely will if the latest speculation in the industry is anything to go by.

French food giant Danone, which already owns one of Britain's top bottled water brands, Evian, is rumoured to be planning a major launch of a new water in the new year, aimed at under 24s.

While British shoppers have gushed in ever greater numbers to buy bottled water in recent years, they still represent a relative trickle compared to consumers on the continent.

Sales are projected to rise by 20% in the coming five years, proving this is one sector that's far from saturated.

Even the latest in a string of health scares is, judging by previous examples, unlikely to have any lasting damage. The BBC has discovered some bottles of Volvic, which sells three million bottles a day, contained a potentially harmful chemical called naphthalene.


PRICE AND POPULARITY
Average daily cost per household for water - 68p
Average supermarket price for a two-litre bottle of Evian - 68p
52% of adults drink bottled water, compared to about 90% in France Germany and Italy
Source: Water UK, Which?, TGI survey, Marketing magazine

Danone, which owns the brand, says it is investigating the matter, but that it had appeared to be an isolated incident.
Last year Coca Cola withdrew its Dasani brand of bottled water after it was found to contain illegal levels of the chemical bromate, and it's 15 years since supermarkets cleared their shelves of Perrier after it was found to contain the chemical benzene.

Yet still bottled water is seen as the archetypal health drink.

This is partly down to a growing backlash against sugary soda drinks. But sceptics say the logic starts to tail off in light of the fact that tap water has never been of higher quality in the UK.

A quick comparison of the prices and one might deduce the bottled water firms have pulled off something close to modern-day alchemy. The average daily cost for an entire household's water - from the tap to the loo flush, and everything in between - is 68 pence, exactly the same as the typical supermarket price of a two-litre bottle of Evian.

At these prices, a family of four could expect to shell out almost 1,000 a year on bottled water if they were each drinking their recommended daily two-litre intake.

So why do millions of us choose to pay a huge premium for what we can otherwise get for almost nothing from the tap?

A question of taste

Taste is a common concern. Many people believe bottled water tastes better, principally because it doesn't have the chlorine used to clean tap water - some bottled varieties use ozone, which is more expensive.

It's a subjective issue, but the Drinking Water Inspectorate claims that if tap water is chilled, most of us can't taste the difference.
Portability is perhaps underrated by many. Bottled water is easy to pick up and throw away, and some brands have a street cachet.

Psychology also plays a role. Despite what we are told about tap water being cleaner than ever, it's hard not to be at least mildly repulsed by the thought that in some parts of the country at least, it has been recycled several times.

In contrast, mineral water brands use words such as "pure" and "unspoiled" to reinforce the natural image of their product.

Fears of modern life; a growing suspicion of science, driven by food and other health scares, also drives us to the bottle, according to research.

"Bottled water is the natural antidote to chemicals and technologies full of risk and hazard," says Simon Wessely, a psychiatry professor at King's College, London.

While chemicals are bad, minerals are good in the public consciousness - another persuasive argument for mineral water supporters, especially those drawn to the emerging range of waters with added minerals and vitamins.

But nutritionist Joanne Lunn of the British Nutrition Foundation is sceptical.

Sex changes

"You shouldn't be choosing bottled water over tap water as being better for you," she says. "There's very little difference in the calcium and phosphates found in either, but we get the vast majority of our essential minerals from our food. Water is for hydration, not its mineral content."

KNOW YOUR WATERS
Natural mineral water - must come from natural source and be free of harmful bacteria and pollution
Spring water - must also be from underground source, but treatment is allowed to reduce mineral content
Bottled drinking water (table water/spa water) - no restrictions on source, but must meet basic criteria

Fellow nutritionist Adam Carey is more doubtful, saying the quality of tap water varies greatly around the country.
"For probably the vast majority of people, the worry about tap water is exaggerated and this has allowed companies to feed on the hysteria."

But he is concerned by findings which point to rising oestrogen levels in river water, thought to derive from nitrates in fertilisers and residues from contraceptive pills, and the effect these might have on humans when water is recycled.

There's evidence that some male fish are changing sex, perhaps because of this, and Dr Carey questions whether it might explain why average sperm counts among men have dropped significantly in a generation.

In 2002, the Environment Agency said oestrogen in water did not present a risk to people as it was routinely treated with chemicals that removed pollutants, including oestrogens.

But some continue to doubt the theory.

"I'm not saying anything is certain here, but I'm not prepared to take chances," says Dr Carey, who advises the English rugby team on nutrition.

But bottled water is no panacea, he believes, because tap water is still used in cooking and tea and coffee. He uses a reverse osmosis filter at source, so his tap water comes out ready filtered.

"You can even bottle it and take it with you. Some people would even sell it."

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Add your comments on this story, using the form below.

An interesting article. I buy fizzy supermarket mineral water - I like it and it is cheaper and more drinkable than fizzy pop or fruit juice. Why don't I just chill tap water? I don't know... In fact I am going to try. I just need to borrow someone's SodaStream.
David White, UK

Living in Edinburgh, I drink water from the tap all the time, but on a recent trip to London found the water totally unpalatable. It has a distinct taste, which as far as I'm aware, water should not have, and had to be mixed with diluting juice before it became drinkable. I can entirely understand why bottled water is gaining in popularity if this is the case in other English cities.
Craig Topp, Edinburgh, UK

There is one word missing from every single brand of bottled water. The word is 'drinking'! You have to ask yourself why this is. Tap water is by far the best. Fill a bottle, leave the lid off for twenty minutes and store in the refrigerator. Much better than any of this bottled stuff.
Andy Holman, Norfolk

Spending money on bottled water? What's Evian spelt backwards?
David , London

Why would I want to drink my tap water? It tastes disgusting, particularly when boiled, it spoils the taste of tea and coffee, vegetables, etc. There is a definite difference when the water has been filtered. I know my local water authority tells me that my water is safe to drink, but quite honestly I'm not convinced of that when my bath water comes out smelling of chlorine - Would I go down to my local swimming pool and drink from it? No I wouldn't, and I'm not drinking my swimming pool flavoured water either.
Alison, Margate, UK

I was finding that my drinking tumblers were going milky white instead of transparent, so I did a test. I took one and scrubbed it, dried and polised it and it stayed transparent. I then rinsed it with tap water inside and out and let it dry naturally. I couldn't see through it. That's how much other stuff was in the tap water. I don't go for the big name brands, though, they add cost without adding quality, I go for the "table water" which still has to meet quality standards.
Chris C, Aylesbury, UK

I understand perfectly people drinking bottled water if their tap water tasted as disgusting as ours. I live in a hard water area which suffers from showers & taps becoming stained with a hard brown crust.
John, Telford, Shropshire