Unto us the Machine is born
By 2015 the internet as we know it will be dead, killed by a
globe-spanning artificial consciousness, writes founding Wired editor
Kevin Kelly.
Nov 15, 2005
Kevin Kelly
WiredTHE web continues to evolve from an entity
ruled by mass media and mass audiences to one ruled by messy media and messy
participation. How far can this frenzy of creativity go? Encouraged by
web-enabled sales, 175,000 books were published and more than 30,000
music albums were released in the US last year. At the same time, 14 million
blogs were launched worldwide.
All these numbers are escalating. A simple extrapolation suggests that in
the near future everyone alive will (on average) write a song, author a
book, make a video, craft a weblog, and code a program. This idea is less
outrageous than the notion 150 years ago that some day everyone would write
a letter or take a photograph.
What happens when the data flow is asymmetrical - but in favour of creators?
What happens when everyone is uploading far more than they download? If
everyone is busy making, altering, mixing and mashing, who will have time to
sit back and veg out? Who will be a consumer?
No one. And that's just fine. A world in which production outpaces
consumption should not be sustainable; that's a lesson from economics 101.
But online, where many ideas that don't work in theory succeed in practice,
the audience increasingly doesn't matter. What matters is the network of
social creation, the community of collaborative interaction that futurist
Alvin Toffler called prosumption. As with blogging and BitTorrent, prosumers
produce and consume at once. The producers are the audience, the act of
making is the act of watching, and every link is both a point of departure
and a destination.
But if a roiling mess of participation is all we think the web will become,
we are likely to miss the big news, again. The experts are certainly missing
it. The Pew Internet & American Life Project
surveyed more than 1200 professionals in 2004, asking them to predict the
net's next decade. One scenario earned agreement from two-thirds of
respondents: "As computing devices become embedded in everything from
clothes to appliances to cars to phones, these networked devices will allow
greater surveillance by governments and businesses."
Another was affirmed by one-third: "By 2014, use of the internet will
increase the size of people's social networks far beyond what has
traditionally been the case." These are safe bets,
but they fail to capture the web's disruptive trajectory. The real
transformation under way is more akin to what Sun Microsystem's John Gage
had in mind in 1988 when he famously said: "The network is the computer."
His phrase sums up the destiny of the web: as the operating system for a
megacomputer that encompasses the internet, all its services, all peripheral
chips and affiliated devices from scanners to
satellites, and the billions of human minds entangled in this global
network.
This gargantuan Machine already exists in a primitive form. In the coming
decade, it will evolve into an integral extension not only of our senses and
bodies, but our minds. Today the Machine acts like
a very large computer, with top-level functions that operate at about the
clock speed of an early PC. It processes 1 million emails each second, which
essentially means network ing runs at 100 kilohertz, SMS at 1 kilohertz. The
Machine's total external RAM is about 200 terabytes. In any one second, 10
terabits can be coursing through its backbone, and each year it generates
nearly 20 exabytes of data. Its distributed "chip" spans 1 billion active
PCs, which is about the number of transistors in one PC.
This planet-sized computer is comparable in complexity to a human brain.
Both the brain and the web have hundreds of billions of neurons, or webpages.
Each biological neuron sprouts synaptic links to thousands of other neurons,
and each webpage branches into dozens of hyperlinks. That adds up to a
trillion "synapses" between the static pages on the web. The human brain has
about 100 times that number - but brains are not doubling in size every few
years. The Machine is.
Since each of its "transistors" is itself a personal computer with a billion
transistors running lower functions, the Machine is fractal. In total, it
harnesses a quintillion transistors, expanding its complexity
beyond that of a biological brain. It has already surpassed the 20-petahertz
threshold for potential intelligence as calculated by Ray Kurzweil ("Human
2.0", Next 25/10). For this reason some
researchers pursuing artificial intelligence have switched their bets to the
net as the computer most likely to think first.
Danny Hillis, a computer scientist who once claimed he wanted to make an AI
"that would be proud of me", has invented massively parallel supercomputers,
in part to advance us in that direction. He now believes the first real AI
will emerge not in a stand-alone supercomputer such as IBM's proposed
23-teraflop Blue Brain, but in the vast tangle of the global Machine.
In 10 years the system will contain hundreds of millions of miles of
fibre-optic neurons linking the billions of ant-smart chips embedded into
manufactured products, buried in environmental sensors,
staring out from satellite cameras, guiding cars, and saturating our
world with enough complexity to begin to learn. We will live inside this
thing.
Today the nascent Machine routes packets around disturbances in its lines;
by 2015 it will anticipate disturbances and avoid them. It will have a
robust immune system, weeding spam from its trunk lines, eliminating viruses
and denial-of-service attacks the moment they are launched, and dissuading
malefactors from injuring it again. The patterns of the Machine's internal
workings will be so complex they won't be repeatable; you won't always get
the same answer to a given question. It will take intuition to maximise what
the global network has to offer. The most obvious development birthed by
this platform will be the absorption of routine. The Machine will take on
anything we do more than twice. It will be the Anticipation Machine.
ONE great advantage the Machine holds in this regard: it's always on. It is
very hard to learn if you keep getting turned off, which is the fate of most
computers.
AI researchers rejoice when an adaptive learning program runs for days
without crashing. The foetal Machine has been running continuously for at
least 10 years (30 if you want to be picky). I am
aware of no other machine that has run that long with no downtime. Portions
may spin down because of power outages or cascading infections,but the
entire thing is unlikely to go quiet in the coming decade. It will be the
most reliable gadget we have.
And the most universal. By 2015, desktop operating systems will be largely
irrelevant. The web will be the only OS worth coding for. It won't matter
what device you use, as long as it runs on the web OS. You will reach the
same distributed computer whether you log on via phone, PDA, laptop, or
HDTV.
By 2015 the '90s image of convergence will turn inside-out. Each device is a
differently shaped window that peers into the global computer. Nothing
converges. The Machine is an unbounded thing that will take a billion
windows to glimpse even part of. It is what you'll see on the other side of
any screen.
And who will write the software that makes this contraption useful and
productive?
We will. Each of us already does it every day. When we post and then tag
pictures on the community photo album Flickr, we are teaching the Machine to
give names to images. The thickening links between caption and picture form
a neural net that learns.
Think of the 100 billion times a day humans click on a webpage as a way of
teaching the Machine what we think is important. Each time we forge a link
between words, we teach it an idea. Wikipedia encourages its citizen authors
to link each fact in an article to a reference citation. Over time, a
Wikipedia article becomes totally underlined in blue as ideas are
cross-referenced. That cross-referencing is how brains think and remember.
It is how neural nets answer questions. It is how our global skin of neurons
will adapt autonomously and acquire a higher level of knowledge.
The human brain has no department full of programming cells that configure
the mind. Brain cells program themselves simply by being used. Likewise, our
questions program the Machine to answer questions. We think we are merely
wasting time when we surf mindlessly or blog an item, but each time we click
a link we strengthen a node somewhere in the web OS, thereby programming the
Machine by using it.
What will most surprise us is how dependent we will be on what the Machine
knows - about us and about what we want to know. We already find it easier
to Google something rather than remember it. The more we teach this
megacomputer, the more it will assume responsibility for our knowing. It
will become our memory. Then it will become our identity. In 2015 many
people, when divorced from the Machine, won't feel like themselves - as if
they'd had a lobotomy.
There is only one time in the history of each planet when its inhabitants
first wire up its parts to make one large Machine. Later that Machine may
run faster, but there is only one time when it is born.
You and I are alive at this moment. We should marvel, but people alive at
such times usually don't. Every few centuries, the steady march of change
meets a discontinuity, and history hinges on that moment. We look back on
those pivotal eras and wonder what it would have been like to be alive then.
Confucius, Zoroaster, Buddha, and the latter Jewish patriarchs lived in the
same historical era, an inflection point known as the axial age of religion.
Few world religions were born after this time. Similarly, the great
personalities converging upon the American Revolution and the geniuses who
commingled during the invention of modern science in the 17th century
mark additional axial phases in the short history of our civilisation.
Three thousand years from now, when keen minds review the past, I believe
that our ancient time, here at the cusp of the third millennium, will be
seen as another such era.
In the years roughly coincidental with the Netscape IPO, humans began
animating inert objects with tiny slivers of intelligence, connecting them
into a global field, and linking their own minds into a single thing. This
will be recognised as the largest, most complex, and most surprising event
on the planet. Weaving nerves out of glass and radio waves, our species
began wiring up all regions, all processes, all facts and notions into a
grand network.
From this embryonic neural net was born a collaborative interface for our
civilisation, a sensing, cognitive device with power that exceeded any
previous invention. The Machine provided a new way of thinking (perfect
search, total recall) and a new mind for an old species. It was the
Beginning.
Netscape's float was a puny rocket to herald such a moment. First moments
are like that. After the hysteria dies, the millions of dollars made and
lost, the strands of mind, once achingly isolated, come together.
Today, our Machine is born. It is on.
They couldn't have done it without you
The total number of webpages now exceeds 600 billion. That's 100 pages per
person alive.
In fewer than 4000 days, we have encoded half a trillion versions of our
collective story and put them in front of 1 billion people, or one-sixth of
the world's population. That remarkable achievement was not in anyone's
10-year plan.
The accretion of tiny marvels can numb us to the arrival of the stupendous.
Today, at any net terminal, you can get: an amazing variety of music and
video, an evolving encyclopedia, weather forecasts, help-wanted ads,
satellite images of any place on earth - just to name a few applications -
all wrapped up in an interactive index that really works.
This view is spookily godlike. You can switch your gaze on a spot in the
world from map to satellite to 3-D just by clicking. Recall the past? It's
there. Or listen to the daily complaints and travails of almost anyone who
blogs (and doesn't everyone?). Ten years ago you would have been told there
wasn't enough money in all the investment firms in the world to fund such a
cornucopia. The success of the web at this scale was impossible. But if we
have learned anything in the past decade, it is the plausibility of the
impossible.
In about 4000 days, eBay has gone from marginal experiment in community
markets in the San Francisco Bay area to the most profitable spin-off of
hypertext. At any one moment, 50 million auctions race through the site.
What we all failed to see was how much of this new world would be
manufactured by users, not corporate interests. Amazon.com customers rushed
with surprising speed and intelligence to write the reviews that made the
site useable. Owners of Adobe, Apple and most major software products offer
help and advice on the developer's forum web pages. And in the greatest
leverage of the common user, Google turns traffic and link patterns
generated by 2 billion searches a month into the organising intelligence for
a new economy.
No web phenomenon is more confounding than blogging. Everything media
experts knew about audiences - and they knew a lot - confirmed the focus
group belief that audiences would never get off their butts and start making
their own entertainment.
What a shock, then, to witness the near-instantaneous rise of 50 million
blogs, with a new one appearing every two seconds. These user-created
channels make no sense economically. Where are the time, energy and
resources coming from?
The audience.
I run a blog about cool tools. The web extends my passion to a far wider
group for no extra cost or effort. My site is part of a vast and growing
gift economy, a visible underground of valuable creations - free on inquiry.
This spurs the grateful to reciprocate. It permits easy modification and
re-use, and thus promotes consumers into producers.
The electricity of participation nudges ordinary folk to invest huge hunks
of energy and time into making free encyclopedias or creating public
tutorials for changing a flat tyre. A study found that only 40 per cent of
the web is commercial. The rest runs on duty or passion.
This follows the industrial age, by the way, when mass-produced goods
outclassed anything you could make yourself. The impulse for participation
has up-ended the economy and is steadily turning the sphere of social
networking into the main event.
Once, we, the public, just about only uploaded. Today, the poster child of
the new internet regime is BitTorrent, under which users upload stuff while
they are downloading. It assumes participation.
And the web embeds itself into every class, occupation and region. Everyone
missed the 2002 flip-point when women online suddenly outnumbered men. The
average user is now a 41-year-old woman.
What could be a better mark of irreversible acceptance than adoption by the
technology-reluctant American rural sect, the Amish?
On a visit recently, I was amazed to hear some Amish farmers mention their
websites.
"Amish websites?" I asked.
"For advertising our family business. We weld barbecue grills in our shop."
"Yes, but . . ."
"Oh, we use the internet terminal at the public library. And Yahoo!"
I knew then the battle was over.
Back to the future
Computing pioneer Vannevar Bush outlined the web's core idea - hyperlinked
pages - in 1945, but the first person to try to build on the concept was a
freethinker named Ted Nelson, who in 1965 envisioned his own scheme, which
he called "Xanadu". But he had little success connecting digital bits on a
useful scale and his efforts were known only to an isolated group of
disciples. Few of the hackers writing code for the emerging web in the 1990s
knew about Nelson or his hyperlinked dream machine.
At the suggestion of a computer-savvy friend, I got in touch with Nelson in
1984, a decade before Netscape made Marc Andreessen a millionaire. We met in
a dark dockside bar in Sausalito, California.
Folded notes erupted from his pockets, and long strips of paper slipped from
overstuffed notebooks. He told me about his scheme for organising all the
knowledge of humanity. Salvation lay in cutting up 3 x 5 cards, of which he
had plenty.
Legend has it that Ted Nelson invented Xanadu as a remedy for his poor
memory and attention deficit disorder. He was certain that every document in
the world should be a footnote to some other document, and computers could
make the (hyper)links between them visible and permanent. He sketched out
complicated notions of transferring authorship back to creators and tracking
payments as readers hopped along networks of documents, what he called the
docuverse. He spoke of "transclusion" and "intertwingularity" as he
described the grand utopian benefits of his embedded structure.
It was clear to me a hyperlinked world was inevitable. But what surprises me
is how much was missing from Vannevar Bush's vision, Nelson's docuverse, and
my own expectations. The web revolution heralded a new kind of participation
that is developing into a culture based on sharing.
By ignoring the web's reality, we are likely to miss what it will grow into
over the next 10 years. Any hope of discerning the state of the web in 2015
requires that we own up to how wrong we were 10 years ago.
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